Corporate Branding - Why Professional Branding Design Is really Important
Corporate Branding - Why Professional Branding Design Is really Important
There are endless cartoons, blogs and articles by peeved freelancers whose clients think they can get something for nothing. Most people have heard it - "My 14 years old has Dreamweaver, why can't I recieve him to design my website?" Or "I know my company best, I'll create my own, personal logo". And so on. Logo Design Winnipeg
Tempting though it is for Cinderella to let her ugly sisters go to the ball with their skirts inside their knickers, I sometimes feel we owe it to clients such as these to explain just what goes into decent design. Wish me luck.
Exactly why is good branding essential?
If you are creating a new brand, or freshening up an existing one, take a moment to take into account why. Your brand, whether corporate or personal, should portray your reputation, aspirations and values in a way that is simple, memorable and instantly identifiable.
Besides reflecting your ethos, branding even offers the tough job of setting your business or service besides its competitors. The sun and rain that go into branding aren't always related to design, but a strong visual identity may help give them coherence and is essential in establishing brand recognition.
Good branding design carries a vast selection of benefits - in perceived value and reputation, and in driving actual business. Why risk bad branding by failing to invest in good design?
The whole process of brand design
Brand design involves a plethora of visual elements including photographs, icons, signature fonts and shades, background styles, and so on. But of all the visual elements that make up a corporate brand, the emblem is probably the most important.
The observations I make here connect with other elements of brand design too, but mobile phone . the logo as the place to start of a corporate image.
A logo must create immediate recognition, convey their character or desired image, distinguish it from its competitors and inspire trust and loyalty. Branding Winnipeg
What switches into good logo design
No one, professional designer or otherwise, is going to be able to create effective corporate branding with out a great deal of research along with a process that involves the client. That interactive process will take time and therefore doesn't come cheap! This is a quick break down of what's involved:
Step 1: The look brief
This is your chance to tell your designer about your company's character and aspirations and how you want it to be perceived. Professional designers will invariably conduct an interview using their clients to find out more in regards to the company and gather the requirements.
Step 2: Research
This requires research into the company itself, its history, its competitors, as well as the industry it's a part of. It also involves knowing logo designs that succeed currently and have done this in the past.
Step 3: Conceptualizing
A professional designer will use the results of his research to design basic concepts across the brief and client requirements. This implies not just one design, but several, not to mention the scrapped attempts which have gone before.
Step 4: Feedback and reflection
Having a break. This is a designer's opportunity to get a second opinion in what they've come up with up to now - particularly from somebody who is less near to the project and has a brand new perspective.
Step 5: Presentation
Time to get the client involved again. The designer presents several options to the client, who have feedback and request alternative designs.
It's a complex process that will take time, expertise and patience. Unfortunately, not something you can get for a song, but definitely worth the investment.
There are endless cartoons, blogs and articles by peeved freelancers whose clients think they can get something for nothing. Most people have heard it - "My 14 years old has Dreamweaver, why can't I recieve him to design my website?" Or "I know my company best, I'll create my own, personal logo". And so on. Logo Design Winnipeg
Tempting though it is for Cinderella to let her ugly sisters go to the ball with their skirts inside their knickers, I sometimes feel we owe it to clients such as these to explain just what goes into decent design. Wish me luck.
Exactly why is good branding essential?
If you are creating a new brand, or freshening up an existing one, take a moment to take into account why. Your brand, whether corporate or personal, should portray your reputation, aspirations and values in a way that is simple, memorable and instantly identifiable.
Besides reflecting your ethos, branding even offers the tough job of setting your business or service besides its competitors. The sun and rain that go into branding aren't always related to design, but a strong visual identity may help give them coherence and is essential in establishing brand recognition.
Good branding design carries a vast selection of benefits - in perceived value and reputation, and in driving actual business. Why risk bad branding by failing to invest in good design?
The whole process of brand design
Brand design involves a plethora of visual elements including photographs, icons, signature fonts and shades, background styles, and so on. But of all the visual elements that make up a corporate brand, the emblem is probably the most important.
The observations I make here connect with other elements of brand design too, but mobile phone . the logo as the place to start of a corporate image.
A logo must create immediate recognition, convey their character or desired image, distinguish it from its competitors and inspire trust and loyalty. Branding Winnipeg
What switches into good logo design
No one, professional designer or otherwise, is going to be able to create effective corporate branding with out a great deal of research along with a process that involves the client. That interactive process will take time and therefore doesn't come cheap! This is a quick break down of what's involved:
Step 1: The look brief
This is your chance to tell your designer about your company's character and aspirations and how you want it to be perceived. Professional designers will invariably conduct an interview using their clients to find out more in regards to the company and gather the requirements.
Step 2: Research
This requires research into the company itself, its history, its competitors, as well as the industry it's a part of. It also involves knowing logo designs that succeed currently and have done this in the past.
Step 3: Conceptualizing
A professional designer will use the results of his research to design basic concepts across the brief and client requirements. This implies not just one design, but several, not to mention the scrapped attempts which have gone before.
Step 4: Feedback and reflection
Having a break. This is a designer's opportunity to get a second opinion in what they've come up with up to now - particularly from somebody who is less near to the project and has a brand new perspective.
Step 5: Presentation
Time to get the client involved again. The designer presents several options to the client, who have feedback and request alternative designs.
It's a complex process that will take time, expertise and patience. Unfortunately, not something you can get for a song, but definitely worth the investment.